AVO Improvisation Limited Edition 2017

The packaging design for the AVO Improvisation 2017 Limited Edition was inspired by vintage tweed guitar cases, helping further reinforce the musical equity of the brand. The outer box was created using high-quality leather, featuring a debossed logo and vintage distressed box clasp and hinges.

For the inner part of the packaging, a bright orange leather was used to add color and harness the AVO brand color. The Improvisation Series logo was then debossed into the leather inner lid, which provided great branding potential on shelf.