Camacho American Barrel-Aged Tubo Point of Sale
NCG was tasked with developing a unique merchandising unit for the American Barrel-Aged launch in ABC Fine Wine & Spirits liquor stores. This custom end-cap solution was used to merchandise the American Barrel-Aged robusto tubo cigars alongside promotional liquor partners during the October, November, December holiday push. The results of the promotion were stellar, selling out and having to be replenished three times during the period.
CLIENT : Camacho Cigars
TASK : Point of Sale, Merchandising
DATE : October 2015