Shopping trends and the dominant visual design elements develop hand in hand. They are the method and the message. The way we shop determines the requirements for the structural elements of a package, setting limitations and creating opportunities. Visual design elements then play a role in accentuating the highlights of the experience and articulating the emotion we feel at first glance and touch.

In this special report, we analyze 5 visual design trends through specific case studies that lay the groundwork for what will continue to define design in 2017. From there we extrapolate these learnings to explore 8 emerging consumer shopping trends. These trends affect the way consumers experience and interact with a product which, in turn, shapes how packaging is conceived and designed.

Via: The Dieline